Salmon Sale at Whole Foods - July 29

Just got this note from Whole Foods:

Wild Alaska salmon season is in full swing – what better way to “catch it while you can” than a one-day-only sizzling summer deal for $8.99/pound at Whole Foods Market on Friday, July 29?
Coho salmon fillets from a Marine Stewardship Council (MSC)-certified fishery are on sale. They’re hand selected by Whole Foods Market’s Alaska port buyer who spends the summer at Alaska’s port openings choosing the freshest salmon to send to our stores—within 48 hours or less of the catch! The blue and white “Certified Sustainable Seafood” MSC seal ensures that the salmon are abundant and come from a well-managed fishery. And, having our own port buyer means that only top-quality salmon that are bright-skinned with a firm texture are chosen.